Market Analysis is a sub-division of Marketing & Agribusiness Division, where market research activities are undertaken. Market analysis provides market information and research on topics such country and product profiles. The main aim of information provided is to create market opportunities for Western Cape agricultural producers and businesses. The agricultural sector operates in an ever-changing environment; therefore, access to timely and correct market information is important in making business decisions.
A country analysis report covers topics such as; agricultural production trends, leading imported products along with leading suppliers, leading exported products and destination countries. The reports also identifies existing trade relations/history between countries and trade potential for Western Cape producers and or exporters of agricultural products.
A product profile report covers topics such as; historical price and production trends, domestic consumption trends and determinants, international trade performance, some market requirements, value chain analysis (from farm to fork), agro-processing options and potential market for Western Cape producers and exporters.
Different research tools & information hubs are used to perform market analysis such as Trade Map, Market Access Map, Standards Map, Quantec, Food and Agricultural Organization (FAO), World Bank databases, etc.