Unlocking the full potential of agriculture to enhance the economic, ecological and social wealth of all the people of the Western Cape through:

• Encouraging sound stakeholder engagements;
• Promoting the production of affordable, nutritious, safe and accessible food, fibre and agricultural products;
• Ensuring sustainable management of natural resources;
• Executing cutting edge and relevant research and technology development;
• Developing, retaining and attracting skills and human capital;
• Providing a competent and professional extension support service;
• Enhancing market access for the entire agricultural sector;
• Contributing towards alleviation of poverty and hunger, and
• Ensuring transparent and effective governance.